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<p>
<strong>Headquarters:</strong> Los Angeles
<br /><strong>URL:</strong> <a href="http://forager.ai">http://forager.ai</a>
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<p>We're seeking a dynamic and results-oriented <strong>Growth Lead</strong> to drive our user acquisition and, most importantly, <strong>maximize the conversion of free users to paid subscriptions </strong>on our new web application. Youâll be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth.</p>
<p><strong>Responsibilities:</strong></p>
<ul>
<li><strong>Develop and execute comprehensive strategies focused on converting free users to paid subscriptions.</strong> This includes identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives.</li>
<li><strong>Analyze user behavior and identify opportunities to improve conversion rates.</strong> Utilize analytics tools to track key metrics, conduct A/B testing, and optimize the user journey.</li>
<li><strong>Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions.</strong> Craft compelling copy and personalized offers to resonate with different user segments.</li>
<li><strong>Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience.</strong> Ensure a seamless transition from free to paid.</li>
<li><strong>Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts.</strong> Highlight the value proposition of our paid subscription and address potential user objections.</li>
<li><strong>Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages.</strong> Optimize campaigns for conversion and ROI.</li>
<li><strong>Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth.</strong> Provide regular updates and insights to the leadership team. </li>
<li><strong>Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space.</strong> Continuously experiment and iterate to improve conversion performance.</li>
<li><strong>Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion.</strong></li>
<li><strong>Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential.</strong></li>
</ul>
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<h2>Requirements</h2>
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<ul>
<ul>
<li>Proven track record of driving user acquisition and <strong>significantly improving free-to-paid subscription conversion rates.</strong></li>
<li>Strong analytical skills and experience using data to inform marketing decisions.</li>
<li>Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).</li>
<li>Excellent written and verbal communication skills.</li>
<li>Experience in the SaaS or B2B space is a plus.</li>
<li>Experience with A/B testing, and funnel optimization.</li>
<li>Deep understanding of customer lifecycle marketing.</li>
</ul>
</ul>
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<h2>Benefits</h2>
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<ul>
<li>Work in a fast-paced, collaborative, and supportive environment.</li>
<li>Opportunity to grow and advance your career.</li>
<li>Opportunity to be on the ground floor of a fast-growing startup</li>
<li>Competitive salary and benefits package</li>
</ul>
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<p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/forager-growth-lead">https://weworkremotely.com/remote-jobs/forager-growth-lead</a></p>
